WHAT IS “THE PHOTOGRAPHIC IMAGE” EXACTLY?
Simply stated, the
image is the product or confluence of three components as captured within a
frame. The three components can be described as subject, form, and content (Ocvirketal.,
2002, pp. 12–15). In fact, every work of art, including images, sculpture,
music, literature, and dance, is comprised of these three components. Although
the naming conventions used to describe them vary, it is understood that these
three primary components combine to create a complete image or work of art. The
subject can be defined as what the image is about; it is the essence or meaning
of the image, and may or may not be visibly present in the image. In
literature, the subject is often referred to as the theme of the work. An
interest in the subject is often the reason photographers make images to begin
with; as Magnum photographer David Hurn explains, “… photography is only a
tool, a vehicle, for expressing or transmitting a passion in something else”
(1997, pp. 29–30). As good novels or poems operate for writers, good
photographs are generally a means for an artist to convey some specific meaning
(a point or message, a theme … the reason behind the work’s existence). The
subject of a photograph may range from literal to abstract; however, an
abstract subject such as “hope” or “transcendence” (or anything else which is
not a noun) can only be conveyed through skillful consideration of the other
two components: content and form. While the term “subject” refers to what the
image is about, the term “content” refers literally to the image’s contents.
Image content (also referred to as subject matter) can be defined as those
persons, places, or things that are visibly present and/or identify able in the
image. When the subject (or theme) and content (or subject matter) are
understood as separate yet interdependent image components, photographers can
combine them more accurately to convey meaning. The best photographers closely
consider all image content as it relates to their chosen subject, and they do
so for several reasons. First, all content, like all words, carries meaning
that operates on connotative and denotative, subjective or objective,
psychological, intellectual, spiritual, cultural, political, and many other
levels. Therefore, the inclusion of content which is widely recognized to have specific
c meaning on one or more levels is more likely to communicate successfully to a
wide audience. Second, each discrete piece of content in an image is like
individual words in a sentence; each has the potential to either clarify or
obscure meaning when juxtaposed. Additionally, like the subject of a work of
art or literature, content can be abstract or non-representational; in these cases
the remaining component of the image—form itself—might literally be the
subject, or might afford the viewer a great deal of insight about it. To
illustrate the difference between subject and content, I often ask students if
they are familiar with the novel or film The Shawshank Redemption. Most of
them are. Then I ask, “What is the subject of the work?” Invariably students
reply that the subject is “an innocent man who is sent to prison and escapes
through ‘a river of shit.’” This interpretation by students proves that they
confuse subject with content, and are thereby missing the real meaning of the
work. I am familiar with the novel and the fi lm, and I suggest to students
that the subject of the work is hope or perhaps the nature of redemption itself.
The innocent man imprisoned, all of his experiences, the experiences of all
those around him, the “river of shit” and his unlikely path to freedom, all
fall under the category of content—the concrete, identifiable aspects of the
work that carry its subject or theme across. In order to use content to
communicate about a subject, an artist needs to provide an organizational
structure, and that organizational structure is called form. The third
component of the photographic image, its form, refers to all the means through
which the subject and content are unified and presented. Form can be defined as
the design elements that the artist combines to arrange a work compositionally,
or the formal organization of elements that dictate the appearance of an image.
Form, also called composition, in a photograph includes the traditional design
elements (line, shape, value, texture, and color), to which I would add quality
of light and framing. Mary Price, in her critical text The Photograph: A
Strange, Confined Space suggests that what sets the work of more successful
photographers above others is the photographer’s “Visual recognition of meaning
in form,” and that it is precisely this recognition which “entails the ability
to see a three-dimensional objective world in two-dimensional fl at form . . .
in instantaneous appreciation of what that segment about to become a separate
whole will signify” (1994, p. 84). It is the interrelationship between subject,
form, and content that creates meaning in an image. Since form is the means
through which an artist’s chosen subject and content are linked together, it is
important to understand the technical elements behind it for a given medium.
Form, specific c to photography, is in large part dictated by the four
technical elements which comprise all photographic imagery. When constructing
images, photographers who consciously manipulate the formal arrangement of
carefully selected content are able to accurately communicate their ideas about
a subject. Th e manipulation of a photograph’s formal arrangement is in large
part a direct result of the technical elements that create camera-made images
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